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Samples

Five real peer maps, without the names

Five channels we analysed, one per kind of business. Each block shows what that field sells and where it advertises, counted across every researched peer. The peers themselves stay off this page.

  • Coach / course

    Alex Hormozi

    @alexhormozi4,540,000 subscribers

    1,000 researched peers

    The 5 strongest are free. 995 more are in the complete map.

    What this field sells and where it advertises

    • Sell their own products or services17 of 1,000 (2%)
    • Advertise on Google / YouTubeObserved25 of 91 checked (27%)
    • Advertise on LinkedInObserved0 of 5 checked (0%)
    • Run dedicated landing pages7 of 1,000 (1%)

    What this means: Your peers monetize in mixed ways — no single model dominates this niche yet.

  • Fitness

    Renaissance Periodization

    @renaissanceperiodization3,900,000 subscribers

    225 researched peers

    The 5 strongest are free. 220 more are in the complete map.

    What this field sells and where it advertises

    • Sell their own products or services16 of 225 (7%)
    • Advertise on Google / YouTubeObserved46 of 124 checked (37%)
    • Advertise on LinkedInObserved3 of 25 checked (12%)
    • Run dedicated landing pages2 of 225 (1%)

    What this means: Your peers monetize in mixed ways — no single model dominates this niche yet.

  • Review / affiliate

    No BS Beauty

    @nobsbeauty88,700 subscribers

    1,000 researched peers

    The 5 strongest are free. 995 more are in the complete map.

    What this field sells and where it advertises

    • Sell their own products or services19 of 1,000 (2%)
    • Advertise on Google / YouTubeObserved114 of 338 checked (34%)
    • Advertise on LinkedInObserved6 of 64 checked (9%)
    • Run dedicated landing pages4 of 1,000 (0%)

    What this means: Your peers monetize in mixed ways — no single model dominates this niche yet.

  • Brand

    Dermalogica

    @dermalogica43,200 subscribers

    994 researched peers

    The 5 strongest are free. 989 more are in the complete map.

    What this field sells and where it advertises

    • Sell their own products or services4 of 994 (0%)
    • Advertise on Google / YouTubeObserved187 of 493 checked (38%)
    • Advertise on LinkedInObserved9 of 75 checked (12%)
    • Run dedicated landing pages3 of 994 (0%)

    What this means: Your peers monetize in mixed ways — no single model dominates this niche yet.

  • B2B / software

    IgniteVisibility

    @ignitevisibility64,900 subscribers

    1,000 researched peers

    The 5 strongest are free. 995 more are in the complete map.

    What this field sells and where it advertises

    • Sell their own products or services79 of 1,000 (8%)
    • Advertise on Google / YouTubeObserved68 of 204 checked (33%)
    • Advertise on LinkedInObserved9 of 56 checked (16%)
    • Run dedicated landing pages13 of 1,000 (1%)

    What this means: Your peers monetize in mixed ways — no single model dominates this niche yet.

Ad figures come from the public Google and LinkedIn ad libraries. A peer we could not check is not counted as "no ads".

Peer names are left off on purpose. The analysed channels and their peers did not ask to be an example.

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The complete map for one channel: €79 one-time, up to 1,000 researched peers.