Peerfield
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Who are you really competing with?

Enter your YouTube channel. We'll identify the creators and brands competing for similar audience attention.

Your five strongest peers, free, for one channel. No account needed — we email you a secure link when your Peerfield is ready.

Peerfield identifies the creators and brands competing for similar audience attention.

How it works

Three steps. Then we do the research.

We research asynchronously and email you a secure link. Nothing here pretends to be instant.

  1. Step 1

    Paste your channel

    A channel URL or @handle is all we need. No account, no questionnaire.

  2. Step 2

    Confirm

    We identify the channel and show you what we found, so the research starts from the right place.

  3. Step 3

    Enter your email

    Research takes time. Leave the page — we email you a secure link when your Peerfield is ready.

What you'll see

Start free. Unlock the rest when the names are worth it.

The free Peerfield names your five strongest peers. The Complete Peer Map is the whole field, ranked, classified and explained.

Free Peerfield

No account

One channel, emailed to you as a secure link.

  • Your 5 strongest peers — and why each one competes with you
  • A snapshot of your own channel as we identified it
  • How many more relevant peers we found in your niche
  • What the wider landscape sells and where it advertises, in aggregate

Complete Peer Map

One-time purchase

Bought once for the channel you analysed — no subscription required. See pricing.

  • Up to 50 researched creators and brands competing for similar audience attention
  • Every peer ranked, classified and explained — direct, adjacent, commercial, aspirational
  • How each peer makes money, where that is observable
  • Where they advertise and which landing pages they use, where that is observable
  • One channel, yours to keep — including later re-runs of that channel

Sample result

What a free Peerfield looks like

Your five strongest peers, each with the reason it matters, then a count of everything else we found. Every claim carries an evidence badge.

Sample — fictional companies

How to read thisShow

Peer relevance

How closely a peer competes for similar audience attention — modelled from topics, formats, positioning and commercial signals. It is a relevance score, not a measurement of shared viewers. The percentage is relative to your strongest peer, who is shown as 100%.

Peer types

  • Direct PeerCovers the same topics for the same kind of audience at a comparable scale.
  • Adjacent PeerServes an overlapping audience from a neighbouring topic or format.
  • Aspirational PeerSame audience and topic, but at a materially larger scale.
  • Commercial PeerA brand or business that markets to this audience rather than a creator.

  1. HealthyPaws Lab

    @healthypawslab

    128,400 subscribers

    94 percent peer relevance, relative to your strongest peer. This is a modelled relevance score, not a measurement of shared viewers or audience overlap.Direct PeerCommercial Creator

    Covers dog nutrition and joint health for the same owner audience, at a comparable scale, and sells its own supplement line.

    Evidence:Observed

  2. Dr. Canine

    @drcanine

    342,000 subscribers

    91 percent peer relevance, relative to your strongest peer. This is a modelled relevance score, not a measurement of shared viewers or audience overlap.Adjacent PeerCreator

    Veterinary explainers that reach the same first-time dog owners from a clinical angle; sponsorship-driven.

    Evidence:Observed

  3. BetterPet Nutrition

    @betterpetnutrition

    46,900 subscribers

    87 percent peer relevance, relative to your strongest peer. This is a modelled relevance score, not a measurement of shared viewers or audience overlap.Commercial PeerBrand

    A pet-food brand running ads against dog-health searches and sending traffic to a quiz-based landing page.

    Evidence:Estimated

  4. The Rescue Diaries

    @therescuediaries

    91,500 subscribers

    82 percent peer relevance, relative to your strongest peer. This is a modelled relevance score, not a measurement of shared viewers or audience overlap.Adjacent PeerCreator

    Adoption and behaviour stories that reach the same new-owner audience earlier in their journey; memberships and merch.

    Evidence:Observed

  5. Northfield Vet Academy

    @northfieldvetacademy

    1,240,000 subscribers

    78 percent peer relevance, relative to your strongest peer. This is a modelled relevance score, not a measurement of shared viewers or audience overlap.Aspirational PeerCommercial Creator

    Ten times your scale on the same questions, and the reference point your audience compares you against; sells an online course.

    Evidence:Estimated

+27 additional relevant peers identified

Sample — fictional companies. Real results are researched per channel and verified before delivery.

How we label what we know

Every claim says how we know it.

Peer intelligence is only useful if you can tell a verified fact from a reasonable guess. So we label each one.

Observed

Estimated

Inferred

Public sources only
Channels, ads libraries, landing pages and listings that anyone can open. We never ask for access to your analytics or your viewers' data.
Verified by a person before delivery
Automated discovery finds the candidates; a researcher checks the ranking and removes false matches before your Peerfield goes out. That is why it takes time.

Questions

Straight answers

What does it cost?
Your five strongest peers are free, for one channel, without an account. The Complete Peer Map is a one-time purchase for that channel — not a subscription, and it stays yours, including later re-runs of the same channel. Peerfield Monitor is an optional monthly subscription that only becomes relevant once you have a Peer Map. See pricing.
What's included in the Complete Peer Map?
Up to 50 researched creators and brands competing for similar audience attention, for the channel you analysed. Each one ranked by peer relevance, classified as a direct, adjacent, commercial or aspirational peer, and explained: why this peer competes with you. Where it is observable from public sources, we also show how a peer makes money, where it advertises and which landing pages it uses.
What is not included?
Anything we cannot show honestly. We do not promise a full commercial dossier on every peer: monetization, advertising and landing-page sections render what public sources actually give us, and say "unknown" where they give us nothing. There is no audience-overlap number, no data from your analytics, and no cross-market research. Where a deeper module does not exist yet, we say so and ask whether you would want it — rather than shipping a guess.
Is this instant?
No. Research takes time: we identify your channel, map the content landscape, discover and rank candidates, classify the commercial ones and verify the result. You enter your email and we send a secure link when it is ready — you do not need to keep the page open.
Do you show viewer overlap?
No. We show peer relevance: how closely another channel or brand competes for the same audience, based on topics, content, search intent, products and scale. We never claim to know which of your viewers watch someone else — that data is not public, and we do not ask for it.
Which platforms do you cover?
YouTube today. Peers can be creators or brands, and their advertising is tracked across public ad libraries (YouTube and Google, Meta and Instagram, TikTok, LinkedIn) where available.
What happens with my data?
We store your email and the channel you submitted, plus technical logs with a hashed IP address. We use only essential cookies and never sell data. Marketing email is opt-in and separate from the result email. Details are in the privacy policy.

Peerfield identifies the creators and brands competing for similar audience attention.

Start with your channel. Your five strongest peers are free.

Your five strongest peers, free, for one channel. No account needed — we email you a secure link when your Peerfield is ready.