How it works
Three steps for you. Then we do the research.
Peerfield identifies the creators and brands competing for similar audience attention. Your five strongest peers are free; the complete map is a one-time purchase for that channel.
Step 1
Paste your channel
A channel URL or @handle. No account, no questionnaire, nothing to configure.
Step 2
Confirm it is the right channel
We look the channel up straight away and show you what we found — name, handle and size. You confirm before any research starts, so it never runs on a look-alike.
Step 3
Leave your email and go
Research takes time. We email you a secure link when your Peerfield is ready; you do not need to keep the page open.
The research
Five stages, then a person checks the result.
Everything below happens after you confirm your channel, without you waiting on the page. Here is exactly what runs.
Channel identified
We resolve the URL or handle you pasted to one YouTube channel and read its public profile: title, description, language, country, size and recent uploads.
Content landscape analyzed
We map what the channel is about — topics, formats, the questions it answers and the search intent it serves — so peers are found by what the audience wants, not by keywords alone.
Potential peers discovered
We look for creators and brands that reach the same kind of audience: similar topics, overlapping search results, comparable products and offers, the same language and region.
Commercial peers classified
For each candidate we classify how they make money and whether they advertise — own products, courses, sponsorships, subscriptions, ads on YouTube and Google, Meta, TikTok or LinkedIn — using public ad libraries and landing pages.
Results verified
A researcher reviews the ranked list, removes false matches and confirms the reasons. Only then is your peer map sent. This is the step that takes real time, and it is why we email you.
Human verification
Why a person is in the loop
Automated discovery is good at finding candidates and bad at knowing when it is wrong. A name that looks similar, a channel that changed niche, a brand that only sponsors but does not compete — a researcher catches these before you see them.
What the reviewer does
- Confirms each peer really competes for the same audience
- Corrects peer types and removes false matches
- Checks that every reason is specific to your channel
What it means for you
- No instant result — you get an email when it is ready
- Fewer, better names instead of a long noisy list
- A status page shows which stage your research is in
What you get
Your five strongest peers are free.
The free result names the top five approved matches for your channel — the five strongest, never a random sample — with the reason each one competes with you, plus a count of everything else the research found.
Free, for one channel
- Your 5 strongest peers, ranked by peer relevance
- Why each one competes for similar audience attention
- How many more relevant peers we identified
- What the wider field sells and where it advertises, in aggregate
Complete Peer Map — one-time purchase
- Up to 50 researched creators and brands, ranked and classified
- Why each peer competes with you
- How they make money, where that is observable
- Where they advertise and which landing pages they use, where that is observable
Bought once for the channel you analysed — including later re-runs of it. See pricing.
Peer relevance
What "peer relevance" means — and does not mean
Every peer carries a score like “87% peer relevance”. It is a model estimate of how closely that channel or brand competes for the same audience.
It is built from
- How closely the topics and formats overlap with yours
- Whether you show up for the same searches and questions
- Whether you address the same audience intent and product category
- Language, region and channel size, so a peer is realistically comparable
It is not
- A measurement of shared viewers or subscribers — that data is not public
- A statement about which of your viewers also watch someone else
- A ranking of quality or success
The score is labelled “peer relevance” everywhere on purpose. If we ever show audience overlap, it will be marked Observed and backed by a public source.
Peer types
Four kinds of peer
Not every competitor is a look-alike. Each peer is tagged with the way it competes with you.
- Direct PeerDirect Peer
- Covers the same topics for the same kind of audience at a comparable scale.
- Adjacent PeerAdjacent Peer
- Serves an overlapping audience from a neighbouring topic or format.
- Aspirational PeerAspirational Peer
- Same audience and topic, but at a materially larger scale.
- Commercial PeerCommercial Peer
- A brand or business that markets to this audience rather than a creator.
Evidence classes
How we label what we know
- Observed
- Estimated
- Inferred