Glossary
Peerfield glossary: the terms, in plain words
Peerfield uses a few words of its own. Each entry gives the definition the product works with, then what it means in plain words.
Peer
A creator or brand that competes for the same audience as your channel. Every peer is tagged with one or more of four types: Direct, Adjacent, Aspirational and Commercial.
In plain words: A creator or brand competing for the same audience — a competitor.
Peer Map / Complete Peer Map
The researched field around one channel: the peers the research found, up to 1,000, ranked by peer relevance, typed, explained and researched from public sources. The free result names the 5 strongest; the Complete Peer Map, a one-time purchase per channel, opens every one.
In plain words: The researched list of all your competitors, up to 1,000.
Peer relevance
A model score for how closely a channel or brand competes with yours, shown as a percentage relative to your strongest peer. It is not a measurement of shared viewers.
In plain words: How closely a channel competes with yours, modeled from topics, formats, positioning and commercial signals — not shared viewers.
Direct Peer
Covers the same topics for the same kind of audience at a comparable scale.
In plain words: A direct competitor: same topics, same kind of audience, comparable scale.
Adjacent Peer
Serves an overlapping audience from a neighboring topic or format.
In plain words: A competitor from a neighboring topic or format.
Aspirational Peer
Same audience and topic, but at a materially larger scale.
In plain words: A bigger channel on the same topics — the reference your audience compares you with.
Commercial Peer
A brand or business that markets to this audience rather than a creator.
In plain words: A brand or business marketing to the same audience.
Observed
Directly observed from a public source (a page, an ad, a listing) at the time shown. This is a verified fact, not a guess.
In plain words: Seen directly in a public source, on the date shown.
Estimated
Derived from observed data using a documented method (for example, a range inferred from public counts). Treat as an approximation.
In plain words: Worked out from what we saw: an approximation, not an exact figure.
Inferred
Concluded from indirect signals by our analysis. Plausible, but not directly verified — check the source before relying on it.
In plain words: Our conclusion from indirect signals. Plausible; check the source before relying on it.
Peerfield Monitor
An optional subscription per channel that keeps a Complete Peer Map you bought current, with a fresh research run every 14 days. It reports new and dropped peers, rank moves, ads started or stopped and new offers.
In plain words: Keeps your map current: new competitors, ads started or stopped, new offers.
Peerfield MCP
A connection between your AI assistant and your bought Peer Maps over the Model Context Protocol, so you can ask about them in your own words. It needs a Complete Peer Map, not Monitor; one subscription covers up to 3 of your bought channels.
In plain words: Ask your competitor map questions in your AI assistant.