For creators and experts

How YouTubers in your niche make money — and who competes with you

See who competes for your audience — and how the successful ones make money. Peerfield researches up to 1,000 creators and brands around your channel. Your 5 strongest are free.

You probably know five to ten competitors. Around Alex Hormozi we researched 1,000.

What you can find out

Who you are really up against: the creators and brands competing for your audience, including the ones you would not have searched for.
How the successful ones earn: courses, coaching, memberships, products and sponsorships, with prices where they are public.
Which bigger channels are worth learning from: aspirational peers on your topics, at a larger scale.
Who sells to your audience, and through which pages: offers, Google / YouTube ads and the pages those ads lead to.
Which neighboring topics reach your audience: adjacent peers from other topics or formats.

How YouTubers make money: the six common ways

Ad revenue: a share of the money from the ads YouTube shows on their videos, once the channel is in the YouTube Partner Program.
Sponsorships: a brand pays for a mention, a review or an integrated segment in a video.
Affiliate links: a commission when viewers buy through a link in the description.
Own products: courses, coaching, consulting, software, books or physical products.
Memberships and subscriptions: recurring payments for extra videos, a community or a newsletter.
Lead generation: videos that bring clients to a business that earns outside YouTube.

Most channels that earn well combine several of these, and the mix differs by niche. The Complete Peer Map tags every peer with the ways it earns, each with an evidence label (Observed, Estimated or Inferred), and opens its offers, with prices where they are public. It shows how a channel earns, not how much: Peerfield has no revenue figures and no sponsor rates.

How successful channels in a niche earn

Real numbers from our sample maps, counted across every researched peer. Each share counts only the peers we could check.

Coach / course

Alex Hormozi

4,540,000 subscribers

1,000 researched peers · Live example, researched Oct 4, 2026

Sell their own products or services: 334 of 817 checked (41%)
Advertise on Google / YouTube: 151 of 697 checked (22%)
Advertise on LinkedIn: 33 of 118 checked (28%)
Run dedicated landing pages: 27 of 817 checked (3%)

Strongest peers in this map

Dan MartellDirect Peer
GaryVeeDirect Peer
Myron GoldenDirect Peer
Dean GraziosiDirect Peer

See the full example

Fitness

Renaissance Periodization

3,900,000 subscribers

225 researched peers · Live example, researched Oct 4, 2026

Sell their own products or services: 76 of 201 checked (38%)
Advertise on Google / YouTube: 57 of 172 checked (33%)
Advertise on LinkedIn: 6 of 42 checked (14%)
Run dedicated landing pages: 2 of 201 checked (1%)

Strongest peers in this map

Jeff NippardDirect Peer
Greg DoucetteDirect Peer
TylerPathDirect Peer
Mike O'HearnDirect Peer

See the full example

Shares count only the peers we could check. A peer we have not checked yet is not counted as a no.

How to read them: if many peers sell their own products, the niche earns from offers as well as from views. If many advertise on Google / YouTube, businesses pay to reach this audience. Both show where the money in a niche sits — and the complete map shows it for every peer around your channel.

Aspirational peers: the channels a step ahead

An Aspirational Peer is a bigger channel on your topics. The definition the map uses: “Same audience and topic, but at a materially larger scale.” Peerfield marks these peers separately, so the channels a step ahead do not crowd out the ones at your size.

Look at what they sell, at which price, and which pages their ads lead to. That shows how a larger channel in your topic is built to earn, which a subscriber count alone does not.

For coaches, experts and course sellers

If you sell a course, coaching or a membership, the question is who else sells to your audience, at which price and through which pages. Peerfield shows each peer’s offers, with prices where they are public; its Google / YouTube ads with where they lead; and the pages its ads and links point to, with their address, page type, title, and the headline and call to action where the page shows them. Where a price is not public, none is shown.

What you see for each competitor in the complete map

Why it competes with you, with each piece of evidence and the date we saw it.
Matched video pairs: one of your videos next to one of theirs on the same topic.
How it makes money and what it offers, with prices where they are public.
Its Google / YouTube ads with where they lead, and whether it advertises on LinkedIn.
Its profile: subscribers, videos, niche and country, plus its website and social profiles.

Free first, then the complete map

Paste your channel and confirm it is the right one. No account, no YouTube login.
Get your 5 strongest competitors free, ranked automatically, each with the reason it competes, plus what the wider field sells and where it advertises.
If the field is useful, unlock the Complete Peer Map for that channel (€79 one-time): every researched peer, up to 1,000, checked by a researcher before it is released.
Keep it current with Peerfield Monitor (€29/month), or ask it questions in your AI assistant with Peerfield MCP.

How Peerfield finds your competitors

Peerfield compares your videos with candidate channels and brands by topic, format, positioning and commercial signals, and ranks them by peer relevance: relative to your strongest peer, never a count of shared viewers. Every claim is labeled Observed, Estimated or Inferred. Read the full methodology

What this does not tell you

Your own statistics: Peerfield never asks for your YouTube login or analytics, so YouTube Studio stays the place for your own numbers. Shared viewers: relevance is modeled from public signals, not measured. Earnings: Peerfield shows how a peer makes money, not how much, and it has no sponsor rates. Meta, Instagram and TikTok ads are not covered.

Questions

Questions creators ask

How do YouTubers make money?

From ad revenue once the channel is in the YouTube Partner Program, sponsorships, affiliate links, their own products such as courses, coaching or software, and memberships. Most combine several. Peerfield shows which of these the channels competing for your audience use, peer by peer and with an evidence label: how they earn, not how much.

Do I need to connect my YouTube account?

No. Peerfield uses public data only. You paste a channel URL or @handle; when you buy, sign-in is by e-mail link.

My channel is small. Does this still work?

Yes, as long as the channel has public videos to compare. With very few videos the research has less to work with, and the result says so; a map that is too small to be useful is not offered for sale.

I already know my competitors. What would I learn?

You know the channels you already see. The research compares your channel with a much wider field, up to 1,000 creators and brands, including adjacent and commercial peers that a keyword search would not show you.

How do I see how they make money?

The free result shows what the wider field sells and where it advertises, in aggregate. The Complete Peer Map opens each peer: its offers, prices where public, its Google / YouTube ads and the pages they lead to.

Is this a YouTube analytics tool?

No. Analytics tools measure your own channel and help you optimize uploads. Peerfield maps who you compete with and how they make money.

What does it cost?

Your 5 strongest competitors are free, for one channel, without an account. The Complete Peer Map for that channel is €79 one-time; Peerfield Monitor (€29/month) keeps it current. Prices exclude tax. See pricing.

See who competes for your audience

Paste your channel. Your 5 strongest competitors are free.