Similar YouTube channels
Find similar YouTube channels, and see which ones actually compete with you
To find similar YouTube channels, paste one channel. Peerfield looks for the creators and brands that reach the same kind of audience and ranks them by how closely they compete for it, not only by how alike they look. The 5 strongest are free, each with its peer type and the reason it is on the list.
Similar channels from a real map
One of our sample maps, read live. The first names are the ones most like the channel; the revealing ones are often further down.
Live example
Alex Hormozi
4,540,000 subscribers ·
You probably know a handful of your competitors. Around Alex Hormozi, Peerfield researched 1,000 creators and brands.
The field in numbers
- Sell their own products or services334 of 817 checked (41%)
- Advertise on Google / YouTube151 of 697 checked (22%)
- Run dedicated landing pages27 of 817 checked (3%)
The closest matches on this map
Peer relevance- 1
Dan Martell100 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.
- 2
GaryVee98 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.
- 3
Myron Golden97 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.
One matched video pair
98% topic match
Video of Alex Hormozia video to watch if you're ambitious and in your 20s or 30s
Video of Dan MartellIf you’re ambitious but lazy, please watch this…
Pairs like this are the evidence behind a match: the same topic, not shared viewers.
Read from our current research data. A competitor whose website or ads were not checked yet never counts as a "no".
See the full example mapSimilar is not the same as competing
A similar channel shares your topic. A competing channel wins the attention, the trust or the money of the same audience. The two overlap a lot, but not completely, and the gap between them is where most similar-channel lists go wrong.
Some channels that look exactly like yours serve a different audience: another language, beginners when yours is for experts, or a channel that stopped publishing years ago. And some of your strongest competitors look nothing like you: the brand that sells the course your audience is deciding on, the much bigger channel they compare you with, the creator from a neighboring topic who answers the same questions in another format.
That is why Peerfield ranks by peer relevance, how closely a channel competes with yours, modeled from topics, formats, positioning and commercial signals, rather than by keyword similarity alone. Similar channels are still on the list. They are just not the whole list.
Four kinds of "similar"
Every name on a Peerfield map is a peer: a creator or brand competing for the same audience. Each one is tagged with the way it resembles you, and the tag tells you what to do with it.
- Direct Peer
A direct competitor: same topics, same kind of audience, comparable scale.
Similar in almost every way. This is what most similar-channel finders return, and the group you can compare yourself with directly.
- Adjacent Peer
A competitor from a neighboring topic or format.
Aimed at the same kind of audience from a different topic or format. Hard to find by keyword, and often the best collaboration partners.
- Aspirational Peer
A bigger channel on the same topics: the reference your audience compares you with.
Similar in topic, far bigger in scale. Useful for what it sells and how it presents it.
- Commercial Peer
A brand or business marketing to the same audience.
Aimed at the same kind of audience, but not a creator at all. The names to know before you talk to sponsors.
Finding YouTube channels by niche or topic
Peerfield does not search by keyword. Every map is built around one channel, because a channel shows what its audience actually wants better than a keyword does. To explore a niche, paste a channel that sits squarely in it: your own, a client's, or one you look up to.
The clearer that channel's topic, the sharper the result. A channel about one subject gets the competitors of that subject; a channel that covers many topics gets a broader field. For research across a whole niche, the niche research page explains how to read a map that way.
Why we do not publish "channels similar to …" pages
You may have seen sites with one page per creator, each listing the channels similar to that creator. Peerfield does not publish such lists. A map is researched on request for the channel someone pastes, and its complete version is checked by a researcher before it is released to the person who asked for it.
Lists about other creators, generated in bulk for search engines, would be thinner than that, and they would put people on public pages they never asked to be on. The examples we do publish are a small set of sample maps on the samples page. For any other channel, paste it and get the list for yourself.
What you get for each channel
Free, for one channel
- The 5 channels and brands that compete most closely with yours, ranked by peer relevance
- For each one: its peer type, the reason it is on the list and how we know it
- How many more relevant channels the research found, and what the wider field sells and where it advertises, in aggregate
Complete Peer Map, once per channel
€79 one-time for the channel you analyzed.
- Up to 1,000 researched channels and brands, filterable by peer type and kind
- Matched video pairs for each one: your video next to theirs, on the same topic
- Subscribers, videos, niche, country, website and linked social profiles
- How each one makes money, the offers we observed with prices where they are public, and whether it advertises on Google, YouTube or LinkedIn
- A CSV download of the whole map
The complete map is checked by a researcher before it is released. Your free 5 are ranked automatically.
How the similar channels are found
Peerfield reads the public profile and recent uploads of the channel you paste, maps its topics, formats and the questions it answers, and looks for creators and brands reaching the same kind of audience in the same language and region. Each candidate is ranked by peer relevance and researched from public sources, and every claim is labeled Observed, Estimated or Inferred.
What "similar" does not mean here
- Shared viewers. A similar channel is not one your viewers are known to follow too; that data is not public, and peer relevance is an estimate from public signals.
- Access to your channel. No YouTube login and no Analytics data; you sign in by email link.
- Growth statistics. The map does not track views or subscribers over time.
- Meta, Instagram or TikTok ads. Ad research covers the public Google / YouTube and LinkedIn libraries, and LinkedIn without the ad texts.
- Sponsor rates or contacts. No fees, no sponsorship history, no email addresses and no media kits.
- Hidden prices. An offer carries a price only where a public page shows one.
Questions
Questions about finding similar YouTube channels
How do I find YouTube channels similar to mine?
Is this similar YouTube channel finder free?
Are similar channels the same as competitors?
Does "similar" mean we share viewers?
Can I search by niche or topic instead of a channel?
Is there a public list of channels similar to a specific creator?
Find the channels that compete with yours
Paste your channel. The 5 strongest are free, without an account.