Samples

Five real peer maps, three peers each opened in full

Five channels we analyzed, one per kind of business. Each block shows the field in numbers, the first rows of its peer table, three of its strongest peers opened the way a purchased map shows every peer, and what Peerfield Monitor recorded.

Coach / course

Alex Hormozi

@alexhormozi · 4,540,000 subscribers

1,000 researched peers

The 5 strongest are free. 995 more are in the complete map.

The field in numbers

Researched peers

1,000

Selling products

338

41% of 821 checked

Advertising

159

22% of 727 checked

Dedicated funnels

27

3% of 821 checked

Where this field advertises

  • Advertise on Google / YouTubeObserved151 of 701 checked (22%)
  • Advertise on LinkedInObserved33 of 117 checked (28%)

What this means: Your peers monetize in mixed ways — no single model dominates this niche yet.

The map as a table

The first rows of the table a purchased map shows for up to 1,000 peers, filterable by type, kind, monetization and ads. The rows here are the free five and the three peers opened below.

Excerpt of the peer table of this map
#PeerTypeRelevanceSubscribersMonetizationAdsLast change
1
Dan MartellCommercial Creator· opened below
Direct PeerAlso: Commercial Peer100 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.3,110,000Digital productsConsulting & services+1Google: Not foundLinkedIn: unchecked—
2
GaryVeeCreator
Direct PeerAlso: Commercial Peer98 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.4,890,000UnknownGoogle: Not foundLinkedIn: unchecked—
3
Myron GoldenCommercial Creator
Direct PeerAlso: Commercial Peer97 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.1,440,000UnknownGoogle: runningLinkedIn: unchecked—
4
Dean GraziosiCommercial Creator
Direct PeerAlso: Commercial Peer97 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.300,000CoursesMembershipsGoogle: Not foundLinkedIn: unchecked—
5
GaryVee Video ExperienceBrand
Direct PeerAlso: Commercial Peer95 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.831,000UnknownGoogle: Not foundLinkedIn: unchecked—
6Not public in this sample
7Not public in this sample
8
Codie SanchezCommercial Creator· opened below
Direct PeerAlso: Commercial Peer89 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.2,260,000UnknownGoogle: runningLinkedIn: running—
9Not public in this sample
10
Natalie DawsonCommercial Creator· opened below
Direct PeerAlso: Commercial Peer89 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.1,110,000Consulting & servicesGoogle: runningLinkedIn: running—

+993 more peers in the complete map

Three peers of this map, opened in full

Chosen among the ten strongest by peer relevance, preferring the peers our research reached most completely, and opened as in a purchased map. Each detail appears once a public record exists.

  1. Dan Martell

    @danmartell
    100 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.Direct PeerCommercial PeerCommercial Creator
    Subscribers
    3,110,000
    Videos
    3,761
    Niche
    Business, Finance & Careers / Entrepreneurship
    Country / language
    Canada · English

    Appeared as a topical match for 160 of the 500 videos analyzed on this channel, best match "If you’re ambitious but lazy, please watch this…" at 98/100. Works the same Entrepreneurship territory.

    Evidence:Inferred

    Opened in the Complete Peer Map

    Sells
    Digital productsConsulting & servicesSoftware (SaaS)
    • Buy Back Your TimeBookInferred
    • Coaching / Martell VenturesCoachingInferred
    • AI Software (Frank / TopicFinder)SoftwareInferred
    Matching video pairs
    Google / YouTube ads
    Not found
    LinkedIn ads
    Unchecked
    Where their links lead
    buybackyourtime.comHomepage
    Offerread by AI

    Dan Martell's book is a playbook for entrepreneurs to build a business and reclaim their time and freedom.

    Primary CTA
    “ORDER NOW”
    Website and profiles
    buybackyourtime.com · Apple Podcasts

    How this peer makes money

    • Digital productsInferredCISells books or digital products: "Buy Back Your Time" (read from the channel's own offer pages).
    • Consulting & servicesInferredCISells coaching, consulting or services: "Coaching / Martell Ventures" (read from the channel's own offer pages).
    • Software (SaaS)InferredCISells a software product: "AI Software (Frank / TopicFinder)" (read from the channel's own offer pages).
  2. Codie Sanchez

    @codiesanchezct
    89 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.Direct PeerCommercial PeerCommercial Creator
    Subscribers
    2,260,000
    Videos
    1,083
    Niche
    Business, Finance & Careers / Entrepreneurship
    Country / language
    English

    Appeared as a topical match for 72 of the 500 videos analyzed on this channel, best match "If You’re Ambitious But Lazy, Please Watch This Video…" at 100/100. Works the same Entrepreneurship territory and runs paid ads.

    Evidence:Inferred

    Opened in the Complete Peer Map

    Sells
    Researched, no products found
    Matching video pairs

    +3 more pairs in the full map

    Google / YouTube ads
    Running ads · first seen May 30, 2026 · last seen Aug 7, 2026 · 18 creativesObserved
    LinkedIn ads
    Running ads · first seen Oct 4, 2026 · last seen Oct 4, 2026 · 9 adsObserved
    One of their ads
    YouTube / Google Ads“There Is No Greater Joy no more difficult truth than this one word owner”leads to contrarianthinking.co/scaling-workshop
    Where the ads lead
    info.contrarianthinking.co/discover-4-levers-optinOther page
    Website and profiles
    contrarianthinking.biz · Apple Podcasts
  3. 89 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.Direct PeerCommercial PeerCommercial Creator
    Subscribers
    1,110,000
    Videos
    1,825
    Niche
    Business, Finance & Careers / Entrepreneurship
    Country / language
    United States · English

    Appeared as a topical match for 68 of the 500 videos analyzed on this channel, best match "If you're ambitious but lazy, please watch this..." at 97/100. Works the same Entrepreneurship territory and runs paid ads.

    Evidence:Inferred

    Opened in the Complete Peer Map

    Sells
    Consulting & services
    • Our ServicesServiceInferred
    Matching video pairs
    Google / YouTube ads
    Running ads · first seen Dec 9, 2025 · last seen Mar 6, 2026 · 13 creativesObserved
    LinkedIn ads
    Running ads · first seen Oct 4, 2026 · last seen Oct 4, 2026 · 8 adsObserved
    One of their ads
    YouTube / Google Ads“What would be the best piece of advice you'd give to somebody that just hit their first million?”
    Where their links lead
    cardoneventures.com/yt-ndEEOther page

    How this peer makes money

    • Consulting & servicesInferredCISells coaching, consulting or services: "Our Services" (read from the channel's own offer pages).

What Monitor would have told you

Recent changes Peerfield Monitor recorded for the peers named on this page. A Monitor subscriber gets every change across the whole map.

No change recorded yet for the peers named here. Monitor reports new offers, ads started or stopped, new peers and rank changes.

Ad figures come from the public Google and LinkedIn ad libraries. A peer we could not check is not counted as "no ads".

Each block names the five peers a free result names for any channel and three of the ten strongest, chosen where our research is most complete. Every detail is public and read from our current data, so prices, ads and offers appear here as our research reaches them.

Three peers per map here. A purchased map opens every one.

The figures on this page are aggregates across a field, and each block opens three of its strongest peers. A purchased Complete Peer Map names every researched peer, up to 1,000, and opens each one in full:

  • Why it competes with you, with each piece of evidence, its source and the date we saw it
  • Every matching video pair: your video next to theirs
  • Profile with subscribers, videos, niche and country, plus website and social profiles, linked
  • Google / YouTube and LinkedIn ads from the public ad libraries: whether they run, since when, how many; for Google and YouTube also the ads themselves with copy and destination
  • How it makes money, each signal with its source
  • Products and offers, with the prices we observed
  • Its website and the landing pages its ads and links lead to: address, page type, title, and the headline and call to action where the page shows them

The whole map is ranked by peer relevance, filterable by peer type, kind, monetization and advertising, and downloadable as CSV.

Every detail carries its evidence class:ObservedEstimatedInferred

Each detail appears where a public record exists. Where a source is empty or not checked yet, the map says so instead of guessing. An unknown is never shown as a "no".

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