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Samples

Five real peer maps, three peers each opened in full

Five channels we analyzed, one per kind of business. Each block shows the field in numbers, the first rows of its peer table, three of its strongest peers opened the way a purchased map shows every peer, and what Peerfield Monitor recorded.

Fitness

Renaissance Periodization

@renaissanceperiodization · 3,900,000 subscribers

225 researched peers

The 5 strongest are free. 220 more are in the complete map.

The field in numbers

Researched peers

225

Selling products

76

38% of 201 checked

Advertising

58

33% of 177 checked

Dedicated funnels

2

1% of 201 checked

Where this field advertises

  • Advertise on Google / YouTubeObserved57 of 172 checked (33%)
  • Advertise on LinkedInObserved6 of 42 checked (14%)

What this means: Your peers monetize in mixed ways — no single model dominates this niche yet.

The map as a table

The first rows of the table a purchased map shows for up to 1,000 peers, filterable by type, kind, monetization and ads. The rows here are the free five and the three peers opened below.

Excerpt of the peer table of this map
#PeerTypeRelevanceSubscribersMonetizationAdsLast change
1
Jeff NippardCommercial Creator· opened below
Direct PeerAlso: Commercial Peer100 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.8,690,000CoursesSoftware (SaaS)+1Google: runningLinkedIn: unchecked—
2
Greg DoucetteCommercial Creator
Direct PeerAlso: Commercial Peer98 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.2,430,000Consulting & servicesGoogle: runningLinkedIn: unchecked—
3
TylerPathCommercial Creator· opened below
Direct PeerAlso: Commercial Peer96 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.1,810,000UnknownGoogle: runningLinkedIn: Not found—
4
Mike O'HearnCreator
Direct Peer95 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.1,200,000UnknownGoogle: Not foundLinkedIn: unchecked—
5
Bodybuilding.comBrand
Direct PeerAlso: Commercial Peer93 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.6,050,000UnknownGoogle: runningLinkedIn: unchecked—
6Not public in this sample
7Not public in this sample
8
Mark Bell's Power ProjectCreator· opened below
Direct PeerAlso: Commercial Peer92 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.385,000UnknownGoogle: runningLinkedIn: Not found—

+219 more peers in the complete map

Three peers of this map, opened in full

Chosen among the ten strongest by peer relevance, preferring the peers our research reached most completely, and opened as in a purchased map. Each detail appears once a public record exists.

  1. Jeff Nippard

    @jeffnippard
    100 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.Direct PeerCommercial PeerCommercial Creator
    Subscribers
    8,690,000
    Videos
    627
    Niche
    Health, Fitness & Well-Being / Physical Fitness
    Country / language
    Canada · English

    Appeared as a topical match for 10 of the 46 videos analyzed on this channel, best match "Exercise Scientists Critique Fitness Influencer Workouts" at 98/100. Works the same Physical Fitness territory and runs paid ads.

    Evidence:Inferred

    Opened in the Complete Peer Map

    Sells
    CoursesSoftware (SaaS)Memberships
    • The Min-Max ProgramCourseInferred
    • The Min-Max Program Phase 2CourseInferred
    • MacroFactorSoftwareInferred
    • Training Programs (verschiedene)CourseInferred
    Matching video pairs

    +3 more pairs in the full map

    Google / YouTube ads
    Running ads · first seen Feb 19, 2024 · last seen Jul 7, 2026 · 23 creativesObserved
    LinkedIn ads
    Unchecked
    Where their links lead
    jeffnippard.com/products/min-max-program-phase-2Product page
    Website and profiles
    jeffnippard.com · Facebook · TikTok · Apple Podcasts · X (Twitter) · Instagram

    How this peer makes money

    • CoursesInferredCISells paid courses: "The Min-Max Program", "The Min-Max Program Phase 2", "Training Programs (verschiedene)" (read from the channel's own offer pages).
    • Software (SaaS)InferredCISells a software product: "MacroFactor" (read from the channel's own offer pages).
    • MembershipsInferredCISells a paid community or membership: "The Muscle Ladder" (read from the channel's own offer pages).

  2. TylerPath

    @tyler-path
    96 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.Direct PeerCommercial PeerCommercial Creator
    Subscribers
    1,810,000
    Videos
    4,368
    Niche
    Health, Fitness & Well-Being / Physical Fitness
    Country / language
    United States · English

    Appeared as a topical match for 5 of the 46 videos analyzed on this channel, best match "Can you ACTUALLY Have A Good Workout at Muscle Beach?" at 100/100. Works the same Physical Fitness territory and runs paid ads.

    Evidence:Inferred

    Opened in the Complete Peer Map

    Sells
    Researched, no products found
    Matching video pairs

    +1 more pairs in the full map

    Google / YouTube ads
    Running ads · first seen Aug 24, 2022 · last seen Sep 30, 2026 · 25 creativesObserved
    LinkedIn ads
    Not found
    Where their links lead
    tylerpathfit.comHomepage
    Offerread by AI

    Personalized 1:1 coaching for busy lifters and professionals to build muscle and lose fat.

    Primary CTA
    “JOIN MY TEAM Apply for 1:1 Coaching”
    Website and profiles
    tylerpathfit.com · Instagram

  3. Mark Bell's Power Project

    @markbellspowerproject
    92 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.Direct PeerCommercial PeerCreator
    Subscribers
    385,000
    Videos
    2,745
    Niche
    Health, Fitness & Well-Being / Physical Fitness
    Country / language
    United States · English

    Appeared as a topical match for 7 of the 46 videos analyzed on this channel, best match "Does Bodybuilding Negatively Impact Athleticism?" at 100/100. Works the same Physical Fitness territory and runs paid ads.

    Evidence:Inferred

    Opened in the Complete Peer Map

    Sells
    Researched, no products found
    Matching video pairs

    +3 more pairs in the full map

    Google / YouTube ads
    Running ads · first seen Oct 25, 2021 · last seen Oct 6, 2026 · 10 creativesObserved
    LinkedIn ads
    Not found
    Where their links lead
    markbellslingshot.comLinked page
    Website and profiles
    goodlifeproteins.com · X (Twitter) · Instagram · TikTok · Facebook

What Monitor would have told you

Recent changes Peerfield Monitor recorded for the peers named on this page. A Monitor subscriber gets every change across the whole map.

No change recorded yet for the peers named here. Monitor reports new offers, ads started or stopped, new peers and rank changes.

Ad figures come from the public Google and LinkedIn ad libraries. A peer we could not check is not counted as "no ads".

Each block names the five peers a free result names for any channel and three of the ten strongest, chosen where our research is most complete. Every detail is public and read from our current data, so prices, ads and offers appear here as our research reaches them.

Three peers per map here. A purchased map opens every one.

The figures on this page are aggregates across a field, and each block opens three of its strongest peers. A purchased Complete Peer Map names every researched peer, up to 1,000, and opens each one in full:

  • Why it competes with you, with each piece of evidence, its source and the date we saw it
  • Every matching video pair: your video next to theirs
  • Profile with subscribers, videos, niche and country, plus website and social profiles, linked
  • Google / YouTube and LinkedIn ads from the public ad libraries: whether they run, since when, how many; for Google and YouTube also the ads themselves with copy and destination
  • How it makes money, each signal with its source
  • Products and offers, with the prices we observed
  • Its website and the landing pages its ads and links lead to: address, page type, title, and the headline and call to action where the page shows them

The whole map is ranked by peer relevance, filterable by peer type, kind, monetization and advertising, and downloadable as CSV.

Every detail carries its evidence class:ObservedEstimatedInferred

Each detail appears where a public record exists. Where a source is empty or not checked yet, the map says so instead of guessing. An unknown is never shown as a "no".

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