Samples

Five real peer maps, three peers each opened in full

Five channels we analyzed, one per kind of business. Each block shows the field in numbers, the first rows of its peer table, three of its strongest peers opened the way a purchased map shows every peer, and what Peerfield Monitor recorded.

Brand

Dermalogica

@dermalogica · 43,200 subscribers

994 researched peers

The 5 strongest are free. 989 more are in the complete map.

The field in numbers

Researched peers

994

Selling products

104

13% of 818 checked

Advertising

240

39% of 608 checked

Dedicated funnels

6

1% of 818 checked

Where this field advertises

  • Advertise on Google / YouTubeObserved218 of 569 checked (38%)
  • Advertise on LinkedInObserved21 of 135 checked (16%)
  • Advertise on Meta (Facebook, Instagram)Observed42 of 42 checked (100%)

What this means: Your peers monetize in mixed ways — no single model dominates this niche yet.

The map as a table

The first rows of the table a purchased map shows for up to 1,000 peers, filterable by type, kind, monetization and ads. The rows here are the free five and the three peers opened below.

Excerpt of the peer table of this map
#PeerTypeRelevanceSubscribersMonetizationAdsLast change
1
Beauty WithinCommercial Creator· opened below
Aspirational PeerAlso: Commercial Peer100 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.2,710,000AffiliateE-commerceGoogle: Not foundLinkedIn: unchecked—
2
No BS BeautyCreator· opened below
Direct Peer94 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.88,700AffiliateGoogle: Not foundLinkedIn: unchecked—
3
Tina Tanaka HarrisCreator
Direct PeerAlso: Aspirational Peer93 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.276,000Consulting & servicesAffiliateGoogle: Not foundLinkedIn: unchecked—
4
Allison BaekCreator
Direct PeerAlso: Aspirational Peer91 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.482,000AffiliateGoogle: uncheckedLinkedIn: running—
5
ABBYCreator
Direct Peer84 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.109,000No monetization detected (Peerfield has not identified a current offer or monetization method. This does not mean the channel earns no revenue.)Google: uncheckedLinkedIn: unchecked—
6–9Not public in this sample
10
Fixderma SkincareBrand· opened below
Direct PeerAlso: Commercial Peer75 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.104,000Commercial · offer not identified (This peer runs paid ads and Peerfield classifies it as a brand, so it sells something, but Peerfield has not identified the offer yet.)Google: runningMeta: running—

+988 more peers in the complete map

Three peers of this map, opened in full

Chosen among the ten strongest by peer relevance, preferring the peers our research reached most completely, and opened as in a purchased map. Each detail appears once a public record exists.

  1. Beauty Within

    @beautywithin
    100 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.Aspirational PeerCommercial PeerCommercial Creator
    Subscribers
    2,710,000
    Videos
    1,005
    Niche
    Lifestyle & Personal Development / Fashion & Beauty
    Country / language
    United States · English

    Appeared as a topical match for 194 of the 309 videos analyzed on this channel, best match "7 ~invisible~ KOREAN SUNSCREENS for ALL skin types!!" at 88/100. Works the same Fashion & Beauty territory.

    Evidence:Inferred

    Opened in the Complete Peer Map

    Sells
    AffiliateE-commerce
    • Skincare ProductsServiceInferred
    • Haircare ProductsServiceInferred
    • Body CareServiceInferred
    • Tea & CandlesServiceInferred
    Matching video pairs

    +3 more pairs in the full map

    Google / YouTube ads
    Not found
    LinkedIn ads
    Unchecked
    Meta ads (Facebook, Instagram)
    Unchecked
    Where their links lead
    bwth.in/shopProduct page
    Website and profiles
    bwth.in · Apple Podcasts

    How this peer makes money

    • AffiliateObservedCILinks to affiliate storefronts and marketplace listings (shopmy.us); the products there are not the channel's own.source
    • E-commerceInferredCISells an online shop: "Skincare Products", "Haircare Products", "Body Care" and 1 more (read from the channel's own offer pages).
  2. No BS Beauty

    @nobsbeauty
    94 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.Direct PeerCreator
    Subscribers
    88,700
    Videos
    3,539
    Niche
    Lifestyle & Personal Development / Fashion & Beauty
    Country / language
    United States · English

    Appeared as a topical match for 126 of the 309 videos analyzed on this channel, best match "Gentle Exfoliants for Sensitive Skin, Dry Skin and Beginners - Frag..." at 86/100. Works the same Fashion & Beauty territory.

    Evidence:Inferred

    Opened in the Complete Peer Map

    Sells
    Affiliate
    Google / YouTube ads
    Not found
    LinkedIn ads
    Unchecked
    Meta ads (Facebook, Instagram)
    Unchecked
    Where their links lead
    iaff.geekandgorgeous.com/idevaffiliate.phpOther page
    Website and profiles
    iaff.geekandgorgeous.com

    How this peer makes money

    • AffiliateObservedCILinks to affiliate storefronts and marketplace listings (rstyle.me, ltk.com); the products there are not the channel's own.source
  3. Fixderma Skincare

    @fixderma.skincare
    75 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.Direct PeerCommercial PeerBrand
    Subscribers
    104,000
    Videos
    455
    Niche
    Lifestyle & Personal Development / Fashion & Beauty
    Country / language
    India · English

    Appeared as a topical match for 23 of the 309 videos analyzed on this channel, best match "Glow & Go with Fixderma SPF 50 Sunscreen! #sunscreen #skincare #ski..." at 88/100. Works the same Fashion & Beauty territory and runs paid ads.

    Evidence:Inferred

    Opened in the Complete Peer Map

    Sells
    Commercial · offer not identified (This peer runs paid ads and Peerfield classifies it as a brand, so it sells something, but Peerfield has not identified the offer yet.)
    Google / YouTube ads
    Running ads · first seen Sep 12, 2025 · last seen Oct 6, 2026 · 200 creativesObserved
    LinkedIn ads
    Not found
    Meta ads (Facebook, Instagram)
    Running ads · first seen Jul 7, 2026 · last seen Sep 30, 2026 · at least 13 active adsObservedFacebook, Instagram, Threads, Messenger, Audience Network · Page: Fixderma · Meta Ad Library
    One of their ads
    Meta Ads“Struggling with uneven skin tone on neck, underarms or elbows? Nigrifix Cream helps improve the look of dark patches and supports smoother, even-looking skin �…”leads to fixderma.com/products/nigrifix-cream-50g
    Where the ads lead
    fixderma.com/products/nigrifix-cream-50gProduct page
    Website and profiles
    fixderma.com · Instagram

What Monitor would have told you

Recent changes Peerfield Monitor recorded for the peers named on this page. A Monitor subscriber gets every change across the whole map.

No change recorded yet for the peers named here. Monitor reports new offers, ads started or stopped, new peers and rank changes.

Ad figures come from the public Google, LinkedIn and Meta ad libraries. A peer we could not check is not counted as "no ads".

Each block names the five peers a free result names for any channel and three of the ten strongest, chosen where our research is most complete. Every detail is public and read from our current data, so prices, ads and offers appear here as our research reaches them.

Three peers per map here. A purchased map opens every one.

The figures on this page are aggregates across a field, and each block opens three of its strongest peers. A purchased Complete Peer Map names every researched peer, up to 1,000, and opens each one in full:

  • Why it competes with you, with each piece of evidence, its source and the date we saw it
  • Every matching video pair: your video next to theirs
  • Profile with subscribers, videos, niche and country, plus website and social profiles, linked
  • Google / YouTube, LinkedIn and Meta (Facebook, Instagram) ads from the public ad libraries: whether they run, since when, how many; for Google, YouTube and Meta also the ads themselves with copy and destination
  • How it makes money, each signal with its source
  • Products and offers, with the prices we observed
  • Its website and the landing pages its ads and links lead to: address, page type, title, and the headline and call to action where the page shows them

The whole map is ranked by peer relevance, filterable by peer type, kind, monetization and advertising, and downloadable as CSV or Excel.

Every detail carries its evidence class:ObservedEstimatedInferred

Each detail appears where a public record exists. Where a source is empty or not checked yet, the map says so instead of guessing. An unknown is never shown as a "no".

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