Samples

Five real peer maps, three peers each opened in full

Five channels we analyzed, one per kind of business. Each block shows the field in numbers, the first rows of its peer table, three of its strongest peers opened the way a purchased map shows every peer, and what Peerfield Monitor recorded.

Review / affiliate

No BS Beauty

@nobsbeauty · 88,700 subscribers

1,000 researched peers

The 5 strongest are free. 995 more are in the complete map.

The field in numbers

Researched peers

1,000

Selling products

118

20% of 589 checked

Advertising

143

35% of 413 checked

Dedicated funnels

7

1% of 589 checked

Where this field advertises

  • Advertise on Google / YouTubeObserved126 of 383 checked (33%)
  • Advertise on LinkedInObserved15 of 84 checked (18%)
  • Advertise on Meta (Facebook, Instagram)Observed28 of 28 checked (100%)

What this means: Your peers monetize in mixed ways — no single model dominates this niche yet.

The map as a table

The first rows of the table a purchased map shows for up to 1,000 peers, filterable by type, kind, monetization and ads. The rows here are the free five and the three peers opened below.

Excerpt of the peer table of this map
#PeerTypeRelevanceSubscribersMonetizationAdsLast change
1
Kelly DriscollCreator
Direct Peer100 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.90,300AffiliateGoogle: uncheckedLinkedIn: unchecked—
2
PENN.SMITH.SKINCARECreator· opened below
Direct PeerAlso: Commercial Peer98 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.280,000AffiliateCourses+1Google: Not foundLinkedIn: unchecked—
3
AliceintheRabbitHoleCommercial Creator· opened below
Direct PeerAlso: Commercial Peer98 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.58,500AffiliateGoogle: Not foundLinkedIn: unchecked—
4
Mixed MakeupCreator
Direct PeerAlso: Aspirational Peer97 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.1,460,000AffiliateGoogle: uncheckedLinkedIn: Not found—
5
Tina Tanaka HarrisCreator
Direct Peer95 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.276,000AffiliateConsulting & servicesGoogle: Not foundLinkedIn: unchecked—
6–9Not public in this sample
10
HotandFlashyCreator· opened below
Direct PeerAlso: Aspirational Peer, Commercial Peer94 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.1,230,000AffiliateGoogle: Not foundLinkedIn: Not found—

+994 more peers in the complete map

Three peers of this map, opened in full

Chosen among the ten strongest by peer relevance, preferring the peers our research reached most completely, and opened as in a purchased map. Each detail appears once a public record exists.

  1. PENN.SMITH.SKINCARE

    @pennsmithskincare
    98 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.Direct PeerCommercial PeerCreator
    Subscribers
    280,000
    Videos
    580
    Niche
    Lifestyle & Personal Development / Fashion & Beauty
    Country / language
    United States · English

    Appeared as a topical match for 121 of the 484 videos analyzed on this channel, best match "NEW SKINCARE releases! First impressions | Fermented skincare? New ..." at 100/100. Works the same Fashion & Beauty territory.

    Evidence:Inferred

    Opened in the Complete Peer Map

    Sells
    AffiliateCoursesE-commerce
    • Microneedling CourseCourseInferred
    • Microneedling SuppliesServiceInferred
    • Skincare ProductsServiceInferred
    Google / YouTube ads
    Not found
    LinkedIn ads
    Unchecked
    Meta ads (Facebook, Instagram)
    Unchecked
    Where their links lead
    go.shopmy.us/p-62850972Other page
    Website and profiles
    Instagram · Facebook

    How this peer makes money

    • AffiliateObservedCILinks to affiliate storefronts and marketplace listings (shopmy.us); the products there are not the channel's own.source
    • CoursesInferredCISells paid courses: "Microneedling Course" (read from the channel's own offer pages).
    • E-commerceInferredCISells an online shop: "Microneedling Supplies", "Skincare Products" (read from the channel's own offer pages).
  2. AliceintheRabbitHole

    @aliceintherabbithole
    98 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.Direct PeerCommercial PeerCommercial Creator
    Subscribers
    58,500
    Videos
    1,204
    Niche
    Lifestyle & Personal Development / Fashion & Beauty
    Country / language
    United States · English

    Appeared as a topical match for 108 of the 484 videos analyzed on this channel, best match "Yesstyle Skincare Haul & Speed Reviews!" at 100/100. Works the same Fashion & Beauty territory.

    Evidence:Inferred

    Opened in the Complete Peer Map

    Sells
    Affiliate
    Google / YouTube ads
    Not found
    LinkedIn ads
    Unchecked
    Meta ads (Facebook, Instagram)
    Unchecked
    Where their links lead
    whatsupbeauty.com/products/whats-up-beauty-rosehippity-setting-refreshing-spray…Product page
    Website and profiles
    Reddit · Instagram

    How this peer makes money

    • AffiliateObservedCILinks to affiliate storefronts and marketplace listings (shopmy.us); the products there are not the channel's own.source
  3. HotandFlashy

    @angiehotandflashy
    94 percent peer relevance, relative to your strongest peer. This is a modeled relevance score, not a measurement of shared viewers or audience overlap.Direct PeerAspirational PeerCommercial PeerCreator
    Subscribers
    1,230,000
    Videos
    1,256
    Niche
    Lifestyle & Personal Development / Fashion & Beauty
    Country / language
    United States · English

    Appeared as a topical match for 130 of the 484 videos analyzed on this channel, best match "Empties | All Skincare + Supplements! What I Used Up!" at 100/100. Works the same Fashion & Beauty territory.

    Evidence:Inferred

    Opened in the Complete Peer Map

    Sells
    Affiliate
    Google / YouTube ads
    Not found
    LinkedIn ads
    Not found
    Meta ads (Facebook, Instagram)
    Unchecked
    Where their links lead
    bit.ly/4gbmbNJOther page
    Website and profiles
    Instagram · TikTok · X (Twitter) · Facebook

    How this peer makes money

    • AffiliateObservedCILinks to affiliate storefronts and marketplace listings (tidd.ly, sjv.io, liketoknow.it); the products there are not the channel's own.source

What Monitor would have told you

Recent changes Peerfield Monitor recorded for the peers named on this page. A Monitor subscriber gets every change across the whole map.

No change recorded yet for the peers named here. Monitor reports new offers, ads started or stopped, new peers and rank changes.

Ad figures come from the public Google, LinkedIn and Meta ad libraries. A peer we could not check is not counted as "no ads".

Each block names the five peers a free result names for any channel and three of the ten strongest, chosen where our research is most complete. Every detail is public and read from our current data, so prices, ads and offers appear here as our research reaches them.

Three peers per map here. A purchased map opens every one.

The figures on this page are aggregates across a field, and each block opens three of its strongest peers. A purchased Complete Peer Map names every researched peer, up to 1,000, and opens each one in full:

  • Why it competes with you, with each piece of evidence, its source and the date we saw it
  • Every matching video pair: your video next to theirs
  • Profile with subscribers, videos, niche and country, plus website and social profiles, linked
  • Google / YouTube, LinkedIn and Meta (Facebook, Instagram) ads from the public ad libraries: whether they run, since when, how many; for Google, YouTube and Meta also the ads themselves with copy and destination
  • How it makes money, each signal with its source
  • Products and offers, with the prices we observed
  • Its website and the landing pages its ads and links lead to: address, page type, title, and the headline and call to action where the page shows them

The whole map is ranked by peer relevance, filterable by peer type, kind, monetization and advertising, and downloadable as CSV or Excel.

Every detail carries its evidence class:ObservedEstimatedInferred

Each detail appears where a public record exists. Where a source is empty or not checked yet, the map says so instead of guessing. An unknown is never shown as a "no".

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